He explains the type of relationship he and Eazy E had and how each of them brought a certain style, flare and business insight to the table that allowed Ruthless to be one of the music industry’s most successful record labels. Jerry Heller w/ the late Eazy E, his best friend
It’s a key highlight in his book and during the interview he explained how and why Ruthless stayed successful while other small labels which actually sold more records like Delicious Vinyl wound up folding because of bad deals. Heller talked to us about the importance of negotiating and striking good deals. He noted that all that changed and went out the window when Death Row CEO Suge Knight came in the game. Heller breaks down the rough and tumble tactics of old-time music guys and explains that while much of it was mob controlled and sometimes seedy ‘it was fair and that there were fast and hard rules that everyone played by’. He talks about how he actually was responsible for bringing Elton John to the US and giving him his first break. Heller talks about all the key players that he came up with and rolled with including people like the late Bill Graham, David Geffen, Clive Davis and many more. In this segment we talk to Heller about the music biz in the hey days of Rock-N-Roll. Make no mistake the music biz is definitely grimy. Not only does Heller meticulously detail the inner workings and all the behind the scenes dirt that went on with NWA, he also goes into great detail about the seedy music world of Rock-N-Roll’s hey day in the 60s and 70s where he played a key role. In this interview segment we sat down and chop it up with late Eazy E’s business partner and former NWA manager Jerry Heller who just released a book of his memoirs called ‘ Ruthless’. Click HERE to peep pt1 of the Breakdown FM Intv w/ Jerry Heller
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